Major Events

The conceptualising, devising, management, coordination and implementation of major events

Major Live Television Events

The staging, production, management and coordination of major live television events

Creative Requirements for Events & Television

The production of all creative requirements for events and for television, namely:

  • Music creation
  • Graphics creation
  • Video sequences
  • Dance sequences across all disciplines
  • Choreography
  • Artist recruitment, management and coordination as well as direction
  • Set design and construction
  • Stage design and construction
  • Concept development and implementation
  • Room design and decor and implementation
  • Corporate event branding design, layout and implementation
  • Production and implementation of all creative elements for the events, namely: Invitations, Press folders and kits, Accreditation, Event stationery, Promotional material, Giveaways, Hospitality packages

Total Media Planning Strategy

The total media planning strategy and purchasing of necessary media across all platforms

Integrated Public Relations Campaigns

The development of an integrated public and corporate relations campaign and the implementation of the plans across all public relations platforms

Full Dedicated Creative Team

A full dedicated creative team and production facility, developing and producing all creative elements including, but not limited to:

  • Television productions
  • Events
  • Press adverts
  • Radio adverts
  • Television adverts
  • Web design and layout and website management
  • Promotional publications
  • Corporate publications
  • Corporate identities

Media Relations

  • Facilitate maximum exposure and awareness of client by exploiting all opportunities
  • Facilitate media relationships for clients
  • Explore media partnerships
  • Design of strategic communications and media campaign plans, in line with client’s brand objectives and messaging
  • Assist with broadcast sponsorships
  • Manage all Media elements – from strategy to implementation including:
    • Media liaison – with media, sporting bodies, etc.
    • Development and distribution of media releases
    • Setting up of photo shoots
    • Co-ordinate media interviews
    • Management of media databases
    • Management of media facilities
    • Hosting media
    • Management of photographic library
    • Prepare speeches
    • Media gifts
    • Design and compilation of online copy for viral and web-based campaigns
    • Monitoring and evaluation of media exposure
    • Review of media proposals to client
    • Post event reports

Corporate Hospitality

  • Implement all Corporate Hospitality benefits on behalf of the client
  • Ensure maximum use of all benefits and opportunities
  • Target all stakeholders – clients, staff, players, media, etc.

Event Management

  • Co-ordinate all event management activities relating to the client
  • Includes event management around the events
  • From creative concept through to execution
  • We implement from a strategic basis
  • Ensure that brand messages and brand health are incorporated in all communication and event activity
  • Extremely detailed approach from design, budget, to delivery

Social Responsibility

  • Maximise client’s sponsorship in this area
  • Develop a dedicated strategy
  • Identify opportunities

Project Management

  • Dedicated and detailed approach
  • Day to day management
  • Attention to detail
  • Strategic Workshops
  • Status reports and meetings
  • Project meetings
  • Detailed Checklists
  • Strategic Review meetings
  • Post event reports and meetings

Sporting Awards Events

The conceptualising, devising, management, coordination and implementation of sporting awards events

Major Awards & Draw Ceremonies

The staging, production, management and coordination of major awards and draw ceremonies

Marketing Plans

The development of strategic marketing and event marketing plans

Above Line Advertising Requirements

The creative development and implementation of all above line advertising requirements for events, tournaments and marketing campaigns

2010 PSL Awards – Universal Productions

Below Line Marketing

The creative development and implementation of below line marketing and promotional campaigns

Digital and Online Design

The development and implementation of all digital and on-line design requirements and implementation across all digital platforms

Sponsorships

Sponsorship Procurement, Management and Implementation including:

  • Brand and Sponsorship Strategy
  • Focus on media and leveraging strategy
  • Development of seasonal campaigns
  • Setting of an measurement of sponsorship objectives
  • Evaluation of external proposals
  • Review and implement strategies in conjunction with co-sponsors
  • Liaison with Sporting Bodies
  • Monitor Ambush Marketing
  • Ensure that all Sponsor’s contractual rights are executed and maximised, insluding signage, promotions, player usage, ticket allocations, etc.
  • Drawing up and management of leveraging budget on behalf of sponsor
  • Reconciliation of leveraging budget
  • Cost effective spend to facilitate maximum return on investment
  • Management of payment of suppliers
  • Maximise brand exposure for sponsor by ensuring a dominant branding profile in all areas of the sponsorship
  • Facilitate maximum television exposure through all sponsorship elements
  • Ensure the correct execution and application of the sponsor’s brand
  • Identify new branding opportunities on an ongoing basis
  • Manage the production of all branding elements, i.e. signage, clothing, advertising, etc.

Public Relations

  • Promote awareness and positive image of client
  • Facilitate positive relationships between client and all role players
  • Manage all PR activities, from conceptualisation to implementation
  • Develop PR strategy targeted at all stakeholders including media, administrators, players, clients, etc.
  • Co-ordinate functions, events and launches on behalf of client
NEDBANK CUP – Universal Productions

Promotions

  • Develop promotional campaigns to leverage sponsorships
  • Including pre-match and match day promotions
  • Maximise use of players
  • Optimum use of ticket allocation
  • Management and staff incentive programmes

Procurement

  • Briefing and sourcing of suppliers
  • Signage, clothing, printing, promotional material, gifts, etc.
  • Ensure cost effective spend in terms of price and quality
  • As a result of our extensive contacts in the industry, we are well positioned to negotiate best prices for client

Sponsorship Measurement and Evaluation

  • Critical to the success of the sponsorship
  • Sponsorship Research
  • Put sponsorship measurements in place to monitor the success and return on investment of the sponsorship
  • Ongoing review of sponsorship strategy and activities to ensure that sponsorship remains on track
The Universal Turnkey Management Model