A1 GRAND PRIX SOUTH AFRICA – 2004

• Awarded the contract to launch A1 Grand Prix SA locally and globally
• Total management and production of the event and television broadcast
• Successfully staged, managed, coordinated, devised, conceptualised, created and implemented the launch event of A1 Grand Prix South Africa with President Mbeki as the guest of honour and speaker
• Government liaison – guests included Government Ministers, High Commissioners and international dignitaries
• Managed and coordinated 34 countries hospitality program
• Devices, produced, staged, managed and implemented auxiliary events at Kyalami race track for live television broadcast
• Managed, coordinated and implemented the total event including media liaison, public relations and sponsorship raising coordination and implementation
• Creatively designed all above line advertising for press, radio and television locally and globally
• Produced 30-minutes live television show
• Produced creatively all elements of the below line promotional campaign locally and globally
• Managed, coordinated and implemented the complete public relations and media strategy
• Managed and coordinated the total media planning and buying operation
• Managed, coordinated and secured all sponsorship raising activities and implemented all sponsorship outputs on behalf of sponsors